Alberta Blue Cross awards

Alberta Blue Cross awards

Alberta Blue Cross is pleased to be recognized as having one of Canada’s 10 Most Admired Corporate Cultures of 2015.

This recognition, through a national program headed by Waterstone Human Capital, annually recognizes best-in-class organizations across Canada for having positive corporate cultures that enhance performance and result in significant business success. Measurement criteria include vision and leadership; recruitment and hiring for fit; cultural alignment and measurement; retention, rewards and recognition; organizational performance; and corporate social responsibility. Alberta Blue Cross was included as one of the 10 Most Admired Corporate Cultures in the ‘Broader Public Sector’ category of the program.

2015 has been a year of significant recognitions for Alberta Blue Cross as we have also been recognized as one of Alberta’s Top 10 Most Loved Brands, one of Alberta’s Most Respected Organizations, one of Alberta’s Top 40 largest corporations, and one of Alberta’s Top 70 Employers.

Alberta Blue Cross recognized as one of Alberta’s Most Respected Companies

Alberta Blue Cross has been ranked as one of Alberta's Top 25 Most Respected Companies in a survey published in the May 2015 issue of Alberta Venture magazine.

The survey, commissioned by Alberta Venture through Leger Marketing, identified the organizations that are most respected in Alberta by combining responses from both consumers and the business community.

Alberta Blue Cross appears as number 15 on the ranking of the Top 25 organizations, and in the Top 3 rankings by Industry in the “Other financial and benefits” industry category.

To see the complete list visit

Alberta Blue Cross ranked as one of Alberta’s Top 10 Most Loved Brands

For the second year in a row, Alberta Blue Cross is honoured to be named by Ipsos as one of Alberta’s Top 10 Most Loved Brands.

“We’re ecstatic that Albertans continue to rank Alberta Blue Cross as one of our province’s most loved brands,” says Brian Geislinger, Vice-President of Corporate Relations with Alberta Blue Cross. “We work hard to maintain the trust and confidence of our customers and to make a genuine difference in the health and wellness of Albertans, so it’s really gratifying to be recognized as a top brand.”

Ipsos based the ranking on a poll of over 1,000 consumers across the province and asked them about a number of companies that they have strong ties with. Once the required information was gathered, the brands were ranked based on personal relevance and closeness. The study also examined twelve key dimensions linked to how consumers interact with and love brands, including interaction, visibility, social responsibility, innovativeness, trust, contribution to Alberta, uniqueness, and personal experience with a brand.

Other organizations in the top ten include WestJet, Safeway, the Alberta Motor Association and the cities of Edmonton and Calgary.

For more information about the study, visit

One of Alberta's Top 70 Employers

Alberta Blue Cross has for the eighth consecutive year been selected as one of Alberta’s Top 70 Employers.

“We are honored and proud to once again be selected as one of Alberta’s Top Employers,” says Mark Razzolini, vice-president of Human Resources. “In many ways, we are a leader in the province in the area of employee wellness. We have strong wellness programs, a healthy workplace and an engaged workforce—all this translates into success both as an employer and as a business.”

Alberta’s Top 70 Employers is an annual competition organized by the editors of Canada’s Top 100 Employers. This special designation recognizes Alberta employers that lead their industries in offering exceptional places to work. Employers are compared to other organizations in their field to determine which ones offer the most progressive and forward-thinking programs.

Employers are also evaluated according to the following criteria:

  1. physical workplace;
  2. work and social atmosphere;
  3. health, financial and family benefits;
  4. vacation and time off;
  5. employee communications;
  6. performance management;
  7. training and skills development; and
  8. community involvement.

To place in Alberta’s Top 70 competition, organizations must have their head office—or principal place of business—in Alberta but can be of any size and can be either public or private. Employers were compared to other organizations in their field to determine which one offers the most progressive and forward-thinking programs.

The 2015 winners were announced the beginning of February in a special supplement published in the Calgary Herald and the Edmonton Journal.

Focus on wellness recognized through Premier’s Award

On March 13, 2012 CEO Ray Pisani and Vice President of Human Resources, Susan Adam attended the Alberta Legislature where they were happy to accept the 2011 Alberta Premier’s Award of Distinction for Healthy Workplaces on behalf of Alberta Blue Cross from Alberta Health and Wellness Minister Fred Horne and Premier Alison Redford. This award—which Alberta Blue Cross has now won in four consecutive years—came as a timely recognition of our organization’s longstanding commitment to providing an environment that encourages employees to maintain a healthy work-life balance.

“Alberta Blue Cross has always had a conscious focus on the health of our employees, so it’s a real honour for us to receive this award,” says Susan Adam, Vice-President of Human Resources. “This focus dates back over 30 years to 1976 when we first began providing flexible hour arrangements for employees. In 1986 we introduced Occupational Health and Safety assessments and a smoke-free environment policy and in 1987 we further enhanced our program with both ergonomic initiatives and onsite fitness classes.”

This focus on employee health and wellness has grown considerably over the years, and today continues to evolve in accordance with our increased emphasis on our Values. Susan Adam points out that Alberta Blue Cross’s commitment to employee health considers not only physical health but also psychological, environmental and social factors.

“Alberta Blue Cross’s wellness program is really based on a holistic approach through which we strive to provide an environment that encourages employees to achieve effective life and health balance in all areas,” she explains. The key objectives of this approach are to assist employees in achieving optimum health and well-being through the active prevention of illness; contribute to the success of Alberta Blue Cross as an organization through improved morale, increased productivity, reduced turnover and absenteeism and health care cost containment; and foster an environment that attracts and retains qualified people and supports them in achieving both personal and corporate goals.

At the same time, earning the Premier’s Award for Healthy Workplaces also reinforces our reputation as an employer of choice.

“When we interview candidates for employment at Alberta Blue Cross, more and more often we hear that their interest in our organization is based on what they know about us as a best practices employer—including our commitment to a healthy workplace,” says Adam. “As the Alberta labour market is experiencing pressures right now, it’s nice to know that candidates are specifically seeking us out as an employer for whom they want to work.”

Alberta Blue Cross receives two awards at the 2012 Alberta Business Awards of Distinction

On Friday, March 2, Alberta Blue Cross received the prestigious Premier’s Award of Distinction from Alberta Chambers of Commerce at the 2012 Alberta Business Awards of Distinction.

Alberta Blue Cross also received the Employer of Youth Award of Distinction. This award is given to an organization that has demonstrated outstanding achievement in hiring youth and providing them with career-oriented opportunities.

Read more.

Recognized as one of Canada’s leaders in attracting young employees

Alberta Blue Cross has been selected as one of Canada's Top Employers for Young People for 2012. On September 25, Jobpostings magazine published an extended magazine feature announcing the top Canadian companies that offer exceptional workplaces for young people.

The winners are Canada’s leaders in attracting and retaining young employees. We are pleased to receive this award for the third consecutive year,” says Mark Razzolini, vice president of Human Resources. “As a company, we do a good job in selecting people who can not only do the job but also complement the team they’ll be working with. When we recruit, we look for people who fit the company—they believe in what we do and how we do it. Because we continue to grow a culture of continuous learning and career development, we attract many young and hard-working employees who what to grow a long-term career with us. We strongly believe that one of the major reasons we are successful in retaining the young talent we hire lies with a lot of knowledgeable and committed long-term staff. Not only are they effective coaches in helping newer employees learn their jobs but are also fantastic role models of our values. They really set example for growing a career at Alberta Blue Cross.”

Want to learn who we are?

Meet some of our highly-skilled and caring employees

Back to top