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Media releases
Read the latest news and announcements from Alberta Blue Cross®.
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2023
Albertans keen to return to travel
February 17, 2023
According to a Blue Cross® survey, Albertans are eager to travel and 49 per cent of Albertans would never consider leaving the province without travel insurance.
Alberta Blue Cross® announces latest recipients of Built Together grant program
February 7, 2023
Alberta Blue Cross® received more than 100 applications for the program in 2022 and has now awarded 5 grants to communities across Alberta.
Alberta Blue Cross® challenges all Albertans to participate in Winter Walk Day
February 1, 2023
On Wednesday, February 1, hundreds of thousands of Albertans across the province embraced the cold and celebrated our Alberta winters with Winter Walk Day 2023, an annual initiative to promote the mental and physical health benefits of getting outside during the cold winter months.
Alberta Blue Cross® reminds Alberta seniors to be vigilant against potential fraud
January 17, 2023
With recent reports of a new scam attempting to defraud seniors by promising health care payments, Alberta Blue Cross is reminding seniors to be vigilant against fraud.
Faces of Wellness program recognizes Albertans’ exceptional commitments to wellness
January 3, 2023
As many of us set New Year’s resolutions related to improving our health and wellness, Alberta Blue Cross® is sharing inspiring stories of the wellness journeys of the grand prize winner and finalists through its annual Faces of Wellness program.
2022
Alberta Blue Cross® and Alberta Innovates form strategic partnership to connect people with innovative digital health care solutions
December 07, 2022
This partnership explores digital health solutions that can support Alberta Blue Cross® customers in areas like mental health and chronic disease management.
New pilot aims to inspire healthy behavior and prevent diabetes
August 29, 2022
Alberta health organizations partner with digital health innovator to pilot AI-enhanced virtual Diabetes Prevention Program.
National Drowning Prevention Week provides timely reminder to practice water safety
July 22, 2022
Alberta Blue Cross® is promoting the Lifesaving Society’s National Drowning Prevention Week, which is from July 17 to 23 this year.
Trip break, flight delay service and protection for COVID-19 now available to make travel easier
July 21, 2022
As Albertans take to the skies again for travel, Alberta Blue Cross® is rolling out a new set of travel plans for individuals that include trip break, flight delay service, protection for COVID-19 and more to make travel easier.
Alberta Blue Cross® shares essential summer safety tips
June 27, 2022
As a partner in Alberta’s preventable injury campaign and a champion for wellness, Alberta Blue Cross® encourages Albertans to have a safe and active summer.
Keeping Well resource continues to support Alberta seniors emerging from pandemic
June 1, 2022
Alberta Blue Cross® has once again teamed up with the Injury Prevention Centre to support the well-being of Alberta seniors as pandemic health measures ease.
Together, we can build anything
May 16, 2022
The Alberta Blue Cross® Built Together grant program opens May 16, providing funds up to $50,000 for healthy living infrastructure projects across Alberta.
Alberta Blue Cross® continues to support community organizations through COVID grant program
March 22, 2022
Based on the continued need for support, Alberta Blue Cross® has brought back its popular COVID Community Roots Program for 2022.
Alberta Blue Cross® announces latest award recipients in Indigenous Scholarship program
March 7, 2022
Alberta Blue Cross® is pleased to announce awards to six exceptional Alberta students in conjunction with its Indigenous Scholarship program.
Alberta Blue Cross® joins national initiative to fight benefits fraud
February 28, 2022
Alberta Blue Cross® is taking part in a national benefits industry initiative using advanced artificial intelligence to enhance the detection and investigation of benefits fraud.
Alberta Blue Cross® Challenges all Albertans to participate in Winter Walk Day
January 31, 2022
On Wednesday, February 2, hundreds of thousands of Albertans across the province will embrace the cold for socially distanced, outdoor walks to celebrate Alberta's Winter Walk Day 2022. Alberta Blue Cross® challenges all Albertans to participate with their households or cohorts and get active outdoors.
2021
Alberta Blue Cross® supports access to healthy food through sponsorship of Fresh Routes
December 20, 2021
One in 10 households experience food insecurity in Alberta, according to a report from Alberta Health Services.
Faces of Wellness program recognizes Albertans’ exceptional commitments to wellness
December 14, 2021
Earlier this year, Alberta Blue Cross® launched the new Faces of Wellness program to recognize Albertans who are everyday champions for wellness in their own lives, workplaces and communities.
More Good Days mental health text program catching on with Alberta youth and young adults
November 9, 2021
A free program that provides daily text messages to Alberta’s young people providing support, encouragement and inspiration through the pandemic has seen more than 800 subscribers join the program in the first six months since it was introduced.
New study determines ROI on workplace wellness investments
September 28, 2021
While employers know intuitively that investments in workplace wellness make for healthier and more productive team members, the lingering question with workplace wellness investments continues to be - do such investments provide a clear return on investment?
Alberta Blue Cross® Addresses impact of smart phone use on mental health of young adults
September 9, 2021
The COVID-19 pandemic has seen a sharp rise in mental health concerns, particularly as individuals deal with feelings of isolation and loneliness.
Alberta Blue Cross® Indigenous scholarship program now open for applications
September 7, 2021
Alberta Blue Cross® is encouraging Indigenous young adults across the province to consider applying for its Indigenous scholarship program, which is currently accepting applications.
Alberta Blue Cross® encourages parents to mind children’s mental health as students return to school
August 26, 2021
As the new school year approaches and more than 700,000 Alberta children and youth prepare to return to class, the continued uncertainty of the COVID-19 pandemic has led to increased levels of stress and anxiety among children and parents alike.
New Keeping Well resource supports Alberta seniors emerging from pandemic
August 10, 2021
Alberta Blue Cross®and the Injury Prevention Centre have teamed up to create a timely new resource to support Alberta seniors as they emerge from the pandemic.
New Faces of Wellness program to recognize wellness champions
July 22, 2021
Alberta Blue Cross® is looking to recognize Albertans who are everyday champions for wellness in their own lives, in their workplaces and their communities.
Alberta Blue Cross® shares essential summer safety tips
June 29, 2021
With multiple locations across Alberta hitting record-breaking temperatures this week, Alberta Blue Cross® is sharing tips for Albertans to beat the heat and safety enjoy their summer.
Alberta Blue Cross® grant program supports rural and remote communities through COVID-19
July 16, 2021
With hope for an end to the pandemic now in sight, Alberta Blue Cross® is reporting back to Albertans on the high level of interest and participation in its popular COVID Community Roots Program....
Alberta Blue Cross® encourages Albertans to clean up local communities
June 3, 2021
With summer approaching, Alberta Blue Cross® has invited its team members, and all Albertans, to help tidy up their own neighbourhoods and parks across Alberta...
Alberta Blue Cross® resumes grant program to support active communities
June 1, 2021
Alberta Blue Cross® is bringing back its popular grant program to promote wellness and active living across the province...
Alberta Blue Cross® reminds parents to keep kids’ mental health top-of-mind, launches MoreGoodDays program to support youth mental health
May 19, 2021
As Alberta students prepare to return to school classrooms for the final month...
Alberta Blue Cross® partners with Alberta Women’s Health Foundation with awareness campaign to tackle gaps in health research
May 12, 2021
With a shared interest in raising awareness of the historic gaps in women’s health research...
MoreGoodDays program launching to provide young people with text-based mental health support
April 7, 2021
Alberta Blue Cross® and the Mental Health Foundation are partnering with Kickstand to launch MoreGoodDays...
Alberta Blue Cross® challenges all Albertans to participate in Winter Walk Day
February 1, 2021
On Wednesday, February 3, hundreds of thousands of Albertans across the province will embrace the cold...
Alberta Blue Cross® continues to support community organizations through COVID grant program
February 17, 2021
Based on the continued need for support, Alberta Blue Cross® has extended its popular COVID Community...
2020
Support for targeted food security efforts
December 21, 2020
In the spirit of supporting Albertans in need through the holiday season, this week Alberta Blue Cross® is stepping up...
Albertans urged to stay off thin ice
December 9, 2020
Alberta Blue Cross® is reminding Albertans to stay off thin ice, given the unseasonably warm winter we have had so far....
Alberta Blue Cross® supports Ever Active Schools in securing funding
December 4, 2020
Alberta Blue Cross® is proud to announce that its community partner Ever Active Schools has received funding of $100,000...
Alberta Blue Cross® encourages Albertans to ‘buy local’ this holiday season
November 23, 2020
With the holiday season approaching, many Albertans are getting started on gift shopping...
COVID Community Roots Program providing funding across rural Alberta
October 26, 2020
Alberta Blue Cross® is calling on organizations across rural Alberta that are serving their communities through the pandemic...
Alberta Blue Cross® partners with Calgary Counselling Centre
October 7, 2020
As Depression and Mental Health Screening Month kicks off, Alberta Blue Cross® is partnering with...
Alberta Blue Cross® shares at-home wellness breaks to keep spirits up
September 4, 2020
Bringing wellness home to all Albertans.
Mental health tips for return to school during COVID-19
August 21, 2020
Starting a new school year can be a stressful time for children and parents alike...
Essential summer safety tips
June 25, 2020
COVID-19 has impacted summer vacation plans for many Albertans but the pandemic has not...
Supporting Alberta's rural and remote communities
June 08, 2020
Alberta Blue Cross® and the Alberta Recreation and Parks Association (ARPA) have now opened...
Community Support during COVID-19
April 24, 2020
Earlier this week, Alberta Blue Cross® announced temporary premium reductions to support...
Financial relief for customers during COVID-19
April 21, 2020
Alberta Blue Cross® is expanding its commitment to supporting its customers through COVID-19...
Text4Hope program to support mental health
March 23, 2020
The lives of Albertans look different right now. As we navigate through COVID-19, words like...
Alberta Blue Cross'® Winter Walk Day challenge
February 3, 2020
On Wednesday, February 5, hundreds of thousands of Albertans across the province will embrace...