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Media releases

Read the latest news and announcements from Alberta Blue Cross®.

All publications


More Good Days mental health text program catching on with Alberta youth and young adults

November 9, 2021

A free program that provides daily text messages to Alberta’s young people providing support, encouragement and inspiration through the pandemic has seen more than 800 subscribers join the program in the first six months since it was introduced.

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New study determines ROI on workplace wellness investments

September 28, 2021

While employers know intuitively that investments in workplace wellness make for healthier and more productive team members, the lingering question with workplace wellness investments continues to be - do such investments provide a clear return on investment?

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Alberta Blue Cross® Addresses impact of smart phone use on mental health of young adults

September 9, 2021

The COVID-19 pandemic has seen a sharp rise in mental health concerns, particularly as individuals deal with feelings of isolation and loneliness.

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Alberta Blue Cross® Indigenous scholarship program now open for applications

September 7, 2021

Alberta Blue Cross is encouraging Indigenous young adults across the province to consider applying for its Indigenous scholarship program, which is currently accepting applications.

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Alberta Blue Cross® encourages parents to mind children’s mental health as students return to school

August 26, 2021

As the new school year approaches and more than 700,000 Alberta children and youth prepare to return to class, the continued uncertainty of the COVID-19 pandemic has led to increased levels of stress and anxiety among children and parents alike.

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New Keeping Well resource supports Alberta seniors emerging from pandemic

August 10, 2021

Alberta Blue Cross®and the Injury Prevention Centre have teamed up to create a timely new resource to support Alberta seniors as they emerge from the pandemic.

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New Faces of Wellness program to recognize wellness champions

July 22, 2021

Alberta Blue Cross® is looking to recognize Albertans who are everyday champions for wellness in their own lives, in their workplaces and their communities.

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Alberta Blue Cross® shares essential summer safety tips

June 29, 2021

With multiple locations across Alberta hitting record-breaking temperatures this week, Alberta Blue Cross® is sharing tips for Albertans to beat the heat and safety enjoy their summer.

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Alberta Blue Cross® grant program supports rural and remote communities through COVID-19

July 16, 2021

With hope for an end to the pandemic now in sight, Alberta Blue Cross® is reporting back to Albertans on the high level of interest and participation in its popular COVID Community Roots Program....

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Alberta Blue Cross® encourages Albertans to clean up local communities

June 3, 2021

With summer approaching, Alberta Blue Cross® has invited its team members, and all Albertans, to help tidy up their own neighbourhoods and parks across Alberta...

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Alberta Blue Cross® resumes grant program to support active communities

June 1, 2021

Alberta Blue Cross® is bringing back its popular grant program to promote wellness and active living across the province...

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Alberta Blue Cross® reminds parents to keep kids’ mental health top-of-mind, launches MoreGoodDays program to support youth mental health

May 19, 2021

As Alberta students prepare to return to school classrooms for the final month...

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Alberta Blue Cross® partners with Alberta Women’s Health Foundation with awareness campaign to tackle gaps in health research

May 12, 2021

With a shared interest in raising awareness of the historic gaps in women’s health research...

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MoreGoodDays program launching to provide young people with text-based mental health support

April 7, 2021

Alberta Blue Cross and the Mental Health Foundation are partnering with Kickstand to launch MoreGoodDays...

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Alberta Blue Cross® challenges all Albertans to participate in Winter Walk Day

February 1, 2021

On Wednesday, February 3, hundreds of thousands of Albertans across the province will embrace the cold...

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Alberta Blue Cross® continues to support community organizations through COVID grant program

February 17, 2021

Based on the continued need for support, Alberta Blue Cross has extended its popular COVID Community...

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Support for targeted food security efforts

December 21, 2020

In the spirit of supporting Albertans in need through the holiday season, this week Alberta Blue Cross is stepping up...

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Albertans urged to stay off thin ice

December 9, 2020

Alberta Blue Cross is reminding Albertans to stay off thin ice, given the unseasonably warm winter we have had so far....

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Alberta Blue Cross® supports Ever Active Schools in securing funding

December 4, 2020

Alberta Blue Cross is proud to announce that its community partner Ever Active Schools has received funding of $100,000...

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Alberta Blue Cross encourages Albertans to ‘buy local’ this holiday season

November 23, 2020

With the holiday season approaching, many Albertans are getting started on gift shopping...

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COVID Community Roots Program providing funding across rural Alberta

October 26, 2020

Alberta Blue Cross is calling on organizations across rural Alberta that are serving their communities through the pandemic...

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Alberta Blue Cross partners with Calgary Counselling Centre

October 7, 2020

As Depression and Mental Health Screening Month kicks off, Alberta Blue Cross is partnering with...

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Alberta Blue Cross shares at-home wellness breaks to keep spirits up

September 4, 2020

Bringing wellness home to all Albertans.

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Mental health tips for return to school during COVID-19

August 21, 2020

Starting a new school year can be a stressful time for children and parents alike...

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Essential summer safety tips

June 25, 2020

COVID-19 has impacted summer vacation plans for many Albertans but the pandemic has not...

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Supporting Alberta's rural and remote communities

June 08, 2020

Alberta Blue Cross and the Alberta Recreation and Parks Association (ARPA) have now opened...

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Community Support during COVID-19

April 24, 2020

Earlier this week, Alberta Blue Cross announced temporary premium reductions to support...

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Financial relief for customers during COVID-19

April 21, 2020

Alberta Blue Cross is expanding its commitment to supporting its customers through COVID-19...

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Text4Hope program to support mental health

March 23, 2020

The lives of Albertans look different right now. As we navigate through COVID-19, words like...

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Alberta Blue Cross' Winter Walk Day challenge

February 3, 2020

On Wednesday, February 5, hundreds of thousands of Albertans across the province will embrace...

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