Alberta Blue Cross® challenges Albertans to participate in Winter Walk Day
February 3, 2020
On Wednesday, February 5, hundreds of thousands of Albertans across the province will embrace the cold for a walk outside to support Alberta Winter Walk Day 2020. Alberta Blue Cross® challenges all Albertans to participate within their communities and get active outdoors.
A province-wide initiative to get Albertans up and moving during the winter months, Winter Walk Day celebrates our Alberta winter while promoting the year-round health benefits of walking. On this special day, all Albertans are encouraged to walk at least 15 minutes outside. Last year, more than 100,000 Albertans and 800 organizations participated despite the cold.
Winter Walk Day demonstrates that a winter outdoor activity like walking can be a healthy, enjoyable experience. By encouraging individuals, families, communities and workplaces to participate, this initiative helps to promote and inspire a healthy culture across Alberta.
More than 500 Alberta Blue Cross® employees will be joining a noon-hour event being held at the Legislature in Edmonton, and Alberta Blue Cross® branch offices across the province are also organizing their own walks in support of Winter Walk Day.
Winter Walk Day is a shared initiative of the Government of Alberta, Alberta Blue Cross®, SHAPE Alberta, Ever Active Schools, the Be Fit For Life network, Alberta Recreation and Parks Association and AMA. This year CKUA Radio has also joined the initiative as a media partner and is providing special walking playlists on its app, as well as broadcasting music to walk to on February 5.
As Alberta’s leading benefit provider, Alberta Blue Cross® provides coverage to more than 1.8 million Albertans and is ranked as one of Alberta’s most loved brands.
For more information please contact
Katelyn Pretzlaff, Communications Officer, Corporate Communications, Alberta Blue Cross®