Alberta Blue Cross sponsors Youth Run Club in support of physical health
Alberta Blue Cross is proud to sponsor the Alberta Medical Association's AMA Youth Run Club, a free, school-based running program designed to get children and youth active and help them embrace healthier lives. Over the course of three years, Alberta Blue Cross is providing an annual $25,000 sponsorship as well as $5,000 per year for ten prize draws of $500 each to purchase sports equipment or fund other activity-related infrastructure costs for participating schools. Funding for the sponsorship comes from the ABC Benefits Corporation Foundation.
The Youth Run Club is a free, school-based running program designed to get children and youth active and help them embrace healthier lives. In 2016, more than 18,000 students in 370 schools across 112 Alberta communities participated in the program.
Alberta Blue Cross has a close working relationship with the Alberta Medical Association and Alberta physicians, and we are excited to extend this relationship into working together on this excellent program. With its focus on encouraging and educating children and youth on the importance of regular physical activity and good nutrition as the foundation of a lifetime of good physical and mental health, the Youth Run Club has a great alignment with Alberta Blue Cross's wellness promotion activities.