The coverage that Albertans know and trust

As Alberta’s largest benefits carrier, Alberta Blue Cross provides supplementary health and dental benefits to meet the needs of more than 1.7 million Albertans.

We work hard to meet the needs of our customers—and to maintain their trust.

In the fall of 2011, Alberta Blue Cross undertook a corporate image study conducted on our behalf by Leger Marketing, Canada’s largest independent market research firm. According to this survey, the vast majority of Albertans who know Alberta Blue Cross—85 per cent—have a favourable opinion of our organization. At the same time, the survey found that in comparison to our competitors, Alberta Blue Cross has the highest reputation index score among major health benefit carriers in Alberta and also ranks higher than other notable large Alberta organizations. We have worked hard to earn our reputation as an organization that Albertans know and trust, and we take pride in achieving this enviable reputation.

Through this survey, Albertans also indicated to us that they place a high value on the role Alberta Blue Cross plays in their health, and appreciate the role Alberta Blue Cross plays in their communities.

As an Alberta-based, not-for-profit organization focused exclusively on serving the supplementary health needs of Albertans, Alberta Blue Cross competes against a number of large, multi-national, for-profit insurance companies. We are pleased that Albertans continue to recognize the unique value Alberta Blue Cross provides—and choose us as their preferred benefit carrier.

Alberta Blue Cross remains committed to meeting the continued health needs of Albertans. Your health is our only focus.

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