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Blue Advantage

Blue Advantage
Bringing added value to your plan.
Learn more
Blue Advantage

Even with extended health benefit coverage, sometimes it’s a challenge to pay for health and dental products and services. Prices vary widely and can exceed the level of coverage provided through your benefit plan.

Fortunately, through your Alberta Blue Cross group plan, you now have an extra advantage—Blue Advantage.

Blue Advantage is a program that allows Alberta Blue Cross plan members to save on medical, vision care and many other products and services offered by participating providers across Canada. Blue Advantage lists providers across Alberta that offer savings on everything from hearing aids, contact lenses and eyeglasses to laser surgery, medical devices, mobility equipment and fitness programs.

The Blue Advantage program is unique because it provides savings at point of sale on the total cost of products and services from participating providers across Canada, regardless of whether the item is covered under your benefit plan or not. To find savings, just visit the Blue Advantage web site at Then to receive savings, simply present your Alberta Blue Cross identification card to the participating provider and mention the Blue Advantage program.

You can also sign up on the Blue Advantage web site to receive an e-mail newsletter featuring significant savings and new providers joining the program

Start enjoying Blue Advantage today!

Where to next?

Read the latest Blueline newsletter.